CONTRAST Receives Bronze for Recent LIDL Work

It was another exciting Velocity Conference in Charlotte this year. Due to the pandemic, this was the first time in several years that we returned in person. Some of the most iconic brands and retailers were present to provide inspiration and insights. Uncovering their unique retail challenges and solutions proved extremely insightful. Top retailers like Wakefern, Party City, Albertsons, CVS, Family Dollar, Lowes, Petsmart, Sobeys, Rite Aid and many more were there to share their own personal branding stories.

The cherry on top of the entire conference was to bring home another Vertex award with our partners at LIDL. They entrusted us to redesign their line of Peri Peri sauce. Our solution celebrates the heritage and region through bright and vibrant illustrations that reinforce the great ingredients and flavor of the sauce. The final result is a well crafted, shelf stopping refresh that engages and drives purchase intent with consumers. We couldn’t be more proud of our work as well as our trusted partners at LIDL who rely on us to help them grow their brand.

Until next year Velocity…