Gold Coast Baking Company had a long-standing tradition of making quality artisan breads in both Foodservice and Retail. The team wanted to consolidate some of the many brands they had in the market to avoid confusion between the parent company and the consumer facing brands.

Through collaboration with Gold Coast Baking Company we crystalized the core idea behind their brand story and developed a corporate identity and toolkit which elevated the brand and clarified the portfolio. The new identity reflects Gold Coast Baking Company’s dedication to the craft, and tradition of quality and a time-tested approach that lives through all of the makers that work there.