Tyson had a promising new product to launch that would bring a premium grilling experience to the fresh meat category.  Through partnership with Kingsford, Tyson Smokehouse Seasoned brings new news to the category with authentic smokehouse flavor and texture.

We worked with Tyson to develop new packaging that delivered the product promise of delicious smoked meats while integrating two important equities: Tyson and Kingsford.

The final design leverages the heritage of the Kingsford brand through recognizable color tones, and a nod to the charcoal bag paper. The sub-brand reinforces the smoked flavoring through burnt edges and an iconic treatment familiar with barbecue design language.