Snowfox found an opportunity to disrupt the $1.5 Billion barware market with a proprietary innovation. The category was functional lacking any relevance with Millennials, their core audience. We leveraged category and consumer insights to build out the proposition, defining the brand tone, voice, and visual brand architecture.
We activated the brand personality and visual strategy through direct to consumer packaging, website development and digital advertising. In a sea of sameness, Snowfox stands out as a lifestyle brand with a point of view that captures higher order benefits of entertaining.