Staples: Own Brands


Staples set out to overhaul its private label brand in late 2018. An ambitious and challenging task to undertake given the 6,000+ SKU’s the private label manufacturer carried in store as well as B2B.

We were engaged to help bring the brands to life through our adaptation process. Our task was to help Staples develop their refreshed and re-positioned private label portfolio across a multitude of pack shapes, sizes, substrates, and printing methods to ensure quality and consistency across the board. Our team developed brand standards, photography, illustrations, renderings, created iconography, copywriting as well as many additional services.

The result was a successful launch of all 5 brands within market with a cohesive look and thoughtful design sensibilities applied everywhere. In total, we developed 831 SKU’s within 13 months.

5 New Brands
329 Standards Pages
831 SKUs Executed
2 Countries
13 Months
Seamless Adaptation Handoff

6819 Total SKUs Produced By JPG