Habitat
Brand Development
Brand Guidelines
Brand Strategy & Positioning
Creative Rollout
Packaging Design
Repositioning a style icon to appeal to a larger demographic.
Our approach.
Celebrating its rich heritage, we repositioned this iconic brand to attract a broader consumer demographic. The robust strategy spanned a new architecture system, product segmentation, and new style-driven assets that reinvented the brand.
The successful launch was possible through a flexible yet unified system that spanned 30 ranges, 2 tiers, as well as seasonal development all covering over 2500 SKUs.
The newly repositioned brand was flexed to expand into a Christmas offering to deliver festive appeal and create memorable connections with consumers.
Delivering shelf appeal that translates across all brand touchpoints, we successfully repositioned this iconic homeware brand from its former niche space to a more centered brand that’s accessible to everyone.
2500 SKUs
Delivering shelf appeal that translates across all brand touchpoints, we successfully repositioned this iconic homeware brand from its former niche space to a more centred brand that’s accessible to everyone.
2500 SKUs