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Dignity Coconuts
Brand Identity
Brand Strategy & Positioning
Brand World
Digital & Web Design
Packaging Design
Raising awareness for inclusivity and social justice through brand design.
Our approach.
Telling the brands unique story allowed us to bring Dignity’s local mission to life for broader awareness and distribution. The new brand identity reflects the hope that comes from opportunity, while delivering the product’s promise and relevant category cues now positioned for an audience that shares the brand’s values.
“Contrast took the time to really understand our company and most importantly our mission. They helped us give back by refreshing our brand, making us more relevant with our current and target consumer. Sales have increased and we’ve had doors open that were never possible before.”