Buena Mesa
Brand Strategy & Positioning
Brand Development
Brand Identity
Portfolio Segmentation
Package Design
Photography
Design Finalization
Brand Style Guideline
Motion Video
Celebrating authenticity to attract a new consumer segment.
Our approach.
By creating a new category for authentic Hispanic-inspired meals, we introduced the brand through culturally relevant cues, rich bold flavors and the shared experience of eating well. The portfolio is a visual feast that invites connection, celebration and tradition.
