Hillshire Farm
Brand Assessment & Insights
Portfolio Segmentation
Package Design
Photography
Design Finalization
Driving growth through brand stretch into new categories.
Hillshire Farm
Brand Assessment & Insights
Portfolio Segmentation
Packaging Design
Photography
Design Finalisation
Driving growth through brand stretch into new categories.
Our approach.
By disrupting the category with a new line of ready-to-prepare gourmet sandwiches, we expanded the brand’s reach to the frozen aisle. The design delivers strong disruption by featuring heroic premium photography to reinforce appetite appeal and delight consumers with unexpected new flavors.
