Vivee
Naming Development
Brand Identity
Packaging Design
Illustration
Design Finalisation
Redefining functional wellness through refreshment
Our approach.
Gut health is becoming part of everyday wellness, but it doesn’t always feel inviting. Vivee was created to bring a more energizing, flavorful and contemporary perspective to the category by combining probiotics with a smooth, non-sparkling energy experience.
Its bold naming system and packaging balance vibrant flavor cues with clear functional benefits, using confident color, clean typography and modern restraint to position Vivee as an approachable, credible and relevant expression of everyday gut health.
