Dignity was built from the belief that lifting someone out of poverty could quite literally change the world. Their brand purpose was directly communicated in the name – restoring dignity to underserved communities.
Together, we defined the brand story and then brought that story to life through design and communications. Through their mission, Dignity not only created an amazing culture and community, they also created a superior product. The new design reflects the hope that comes from opportunity, while delivering a clear product promise and category cues.