Hillshire Farm
Brand Assessment & Insights
Design Finalization
Packaging Design
Photography
Portfolio Segmentation
Delivering brand growth through new usage occasions.
Hillshire Farm
Brand Assessment & Insights
Design Finalisation
Packaging Design
Photography
Portfolio Segmentation
Delivering brand growth through new usage occasions.
Our approach.
By clearly defining a new space for adult snacking, we elevated the brand’s reach to introduce better-for-you benefits and appetite appeal. We leveraged the core brand equities while expanding the brand’s proposition to meet surging consumer appetite for convenient, on-the-go protein snacks.
Successfully launched targeting a new consumer segment.