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Transforming Brands to Endure

Hillshire Farm

Brand Assessment & Insights
Design Finalization
Packaging Design
Photography
Portfolio Segmentation

Delivering brand growth through new usage occasions.

Hillshire Farm

Brand Assessment & Insights
Design Finalisation
Packaging Design
Photography
Portfolio Segmentation

Delivering brand growth through new usage occasions.

Hillshire Farm snack trays

Our approach.

By clearly defining a new space for adult snacking, we elevated the brand’s reach to introduce better-for-you benefits and appetite appeal. We leveraged the core brand equities while expanding the brand’s proposition to meet surging consumer appetite for convenient, on-the-go protein snacks.
Hillshire Farm billboard
Successfully launched targeting a new consumer segment.

3 Unique Varieties