LEON
Brand Assessment & Insights
Brand Strategy
Creative Rollout
Packaging Design
Photography
Leveraging B2C brand equities to win at shelf.
Our approach.
Leveraging well established LEON front of house brand equities, we created a roadmap to lead the way for a refreshed retail brand. Redefining the brands architecture and communication strategy allowed us to celebrate the brand’s restaurant heritage and create new distinctive brand assets for retail.
“Contrast helped us deliver a step-change in brand consistency across the retail range portfolio that now resonates with the front of house restaurant branding to maximize brand recognition and awareness.”
Managing Director, Grocery.
“Contrast helped us deliver a step-change in brand consistency across the retail range portfolio that now resonates with the front of house restaurant branding to maximise brand recognition and awareness.”