Loops &
Threads
Brand Strategy
Brand Design
Portfolio Architecture
Photography
In-Store
Modernizing the brand to inspire a new generation of makers.
Loops &
Threads
Brand Strategy
Brand Design
Portfolio Architecture
Photography
In-Store
Modernising the brand to inspire a new generation of makers.
Our approach.
We modernized Loops & Threads to create a more cohesive, shoppable, and inspiring experience across packaging and in-store. Clearer navigation and communication help makers understand product usage, explore the range, and find the right materials more easily.
The refreshed system brings greater consistency across a broad assortment of colors, styles, and textures, while a more contemporary brand expression adds energy and inspiration to the aisle. Together, the system helps educate, guide, and inspire makers from selection through creation.
