Michael’s Creatology

PackagingStrategy

CONTRAST was engaged by the Michael’s team to help reinvent their Creatology kids brand. Our task was to elevate the brand to compete with national brands within the categories the brand resides, while also delivering on some key attributes that weren’t coming through with their current packaging.

The final design is a blend of creativity and fun that inspires little makers to use their imagination across a wide variety of crafting projects.

2651 Total SKUs completed & delivered with the help of our prepress partners at JPG.