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Orange House
Brand Development
Brand Identity
Brand Stewardship
Brand Strategy & Positioning
Consumer Research
Packaging Design
Portfolio Segmentation
Reinventing a challenger brand’s resonance for global relevance.
Our approach.
Uncovering valuable insights through consumer validation allowed us to expertly reposition Orange House in an already crowded category.
By providing believable proof points for cleaning effectiveness AND natural ingredients, our design solution appeals to savvy eco-conscious consumers in new and emerging markets.
Before
After
Contrast is a strong partner and helped us achieve our sales goals by targeting key customers and executing a soft launch in the US.
The new global brand design solution is a strong foundation from which we can draw a clear roadmap for global brand development and continued growth.