Sainsburys Italian
Brand Strategy
Brand Design
Portfolio Architecture
Photography
A new look that is full of character, craft and modern provenance.
Sainsburys Italian
Brand Strategy
Brand Design
Portfolio Architecture
Photography
A new look that is full of character, craft and modern provenance.
Our approach.
The design system brings a broad and fragmented portfolio together under one recognisable identity, while maintaining relevance within individual categories. Rich colours, expressive typography and elevated food photography celebrate the joy of Italian food, moving the range away from perceptions of being functional towards a more authentic and desirable experience. A clear hierarchy improves product navigation and enables shoppers to quickly identify products across a large and complex range helping consumers discover, shop and enjoy the range with greater confidence.
