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Sainsbury's
Brand Guidelines
Brand Strategy & Positioning
Brand World
Creative Rollout
Packaging Design
Disrupting conventional category cues for shelf breakthrough.
Our approach.
Disrupting the category with bold, modern design is anything but traditional. We crafted vibrant and confident patterns that celebrate iconic pasta shapes for true distinction at shelf. The final result is an unexpected twist on an old favourite that stands out in a crowded sea of sameness to aid shop-ability and drive purchase intent.
Our approach.
Disrupting the category with bold, modern design is anything but traditional. We crafted vibrant and confident patterns that celebrate iconic noodle shapes for true distinction at shelf. The final result is an unexpected twist on an old favorite that stands out in a crowded sea of sameness to aid shop-ability and drive purchase intent.
With a contemporary and consumer-focused solution, we infused inspiration into this staple food category, delivering heightened standout, seamless product navigation, and a generous dollop of pure joy.