Mix Em' Ups
LTO Segmentation
Packaging Design
Photography
Design Finalization
Brand World
Empowering consumers to mix, match and make their own.
Mix Em' Ups
LTO Segmentation
Packaging Design
Photography
Design Finalisation
Brand World
Empowering consumers to mix, match and make their own.
Our approach.
Tyson Mix ’Em Ups shakes up the frozen wings category from a ready-made meal into a hands-on flavor experience giving consumers the freedom to mix, match and make the taste their own.
Inspiring creativity and personalization, the new LTO packaging puts sauce and seasoning front and center, turning them from a feature into the reason to buy.
Designed for both retail and club, the system keeps Tyson recognizable while introducing a bolder, flavor-first identity. Strong appetite appeal, clear navigation and expressive flavor cues create a more dynamic wing experience that shakes up the category.
