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Transforming Brands For Growth

A bold expression for Sainsbury’s Taste the Difference Easter Egg range

Sainsbury's Taste the Difference

“Sainsbury’s Taste the Difference sub brand celebrates culinary innovation.”

Our design for the Sainsbury’s Taste the Difference Easter Egg range is not only a thing of beauty but the new design system allows for a bold expression of the indulgent inclusions that make these chocolate eggs utterly delectable. Building on the Taste the Difference sub brand celebrates the culinary innovation and mastery behind the product.

This year’s Sainsbury’s Taste the Difference Eater Eggs have been getting lots of attention having won BBC Good Food – Best Milk Chocolate Egg award.

Grab one before they go.

View more of our work here.

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