Contrast Adds Carrie Mapes as Director of Account & Strategy
Brand design agency, Contrast, has named Carrie Mapes as Director of Account & Strategy. In this role she will specialize in strategic brand development, innovation, holistic package design and the development of meaningful consumer experiences to optimize our client’s brands and business.
Mapes will help Contrast manage its expanding roster of national and private brands, which includes Tyson foods, Sylvania, Staples and more. Matt Clemens, Founder at Contrast, was thrilled to have her join the growing Contrast team.
“Carrie’s strategic thinking and leadership will bring a new level of service to our clients’ needs. I’m beyond excited to have her aboard, and am excited about the future.”
Mapes has years of account and strategy experience working in both independent and global agencies including SGK, Webb deVlam, Kaleidoscope and Equator Design. She has developed an in-depth understanding of evolving retail environments, the importance of consumer insights, and the creation of compelling brand stories across multiple creative disciplines.
“I am delighted to be joining Contrast. It’s a great opportunity to be part of a dynamic, growing agency where I can collaborate closely with our team and clients. I look forward to leading our teams through the creative development process and delivering exceptional thinking to our clients!”
With over 30 years collective experience in design, strategy, insights, planning, and innovation, Contrast partners with national brands and retailer’s to develop brand packaging and consumer experiences that cut through the clutter and create a lasting impact. Contrast is a member of the Jupiter Prestige Group, which connects companies that deliver both efficiency and effectiveness throughout the packaging graphics lifecycle.