Hillshire Farm
https://media.thebrandcontrast.com/wp-content/uploads/2026/01/06084913/HF-Website-Header-Red-Gradient-Animation2.mp4 Hillshire Farm Brand Assessment & InsightsPortfolio SegmentationPackage DesignPhotographyDesign Finalization Driving growth through brand stretch into new categories. Hillshire Farm Brand Assessment & InsightsPortfolio SegmentationPackaging DesignPhotographyDesign Finalisation Driving growth through brand stretch into new categories. https://media.thebrandcontrast.com/wp-content/uploads/2025/12/04100151/Tyson_HillshireFrozen_Contrast_IG1.mp4 Our approach. By disrupting the category with a new line of ready-to-prepare gourmet sandwiches, we expanded the brand’s reach […]
Sainsbury’s Pasta
https://media.thebrandcontrast.com/wp-content/uploads/2024/02/09102830/Contrast-website-CaseStudy-Pasta-COMPRESSED.mp4 Sainsbury’s Brand GuidelinesBrand Strategy & PositioningBrand WorldCreative RolloutPackaging Design Disrupting conventional category cues for shelf breakthrough. Our approach. Disrupting the category with bold, modern design is anything but traditional. We crafted vibrant and confident patterns that celebrate iconic pasta shapes for true distinction at shelf. The final result is an unexpected twist on an […]
Orange House
https://media.thebrandcontrast.com/wp-content/uploads/2024/02/09125326/Contrast_CaseStudy_OrangeHouse-COMPRESSED.mp4 Orange House Brand DevelopmentBrand IdentityBrand StewardshipBrand Strategy & PositioningConsumer ResearchPackaging DesignPortfolio Segmentation Reinventing a challenger brand’s resonance for global relevance. Our approach. Uncovering valuable insights through consumer validation allowed us to expertly reposition Orange House in an already crowded category. By providing believable proof points for cleaning effectiveness AND natural ingredients, our design solution […]
Habitat
https://media.thebrandcontrast.com/wp-content/uploads/2024/02/12120627/habitat-hero.mp4 Habitat Brand DevelopmentBrand GuidelinesBrand Strategy & PositioningCreative RolloutPackaging Design Repositioning a style icon to appeal to a larger demographic. Our approach. Celebrating its rich heritage, we repositioned this iconic brand to attract a broader consumer demographic. The robust strategy spanned a new architecture system, product segmentation, and new style-driven assets that reinvented the brand. […]
Michael’s Creatology
https://media.thebrandcontrast.com/wp-content/uploads/2024/02/09134225/13574855-7f40-4785-ab80-85bb5796bf5e.mp4 Creatology Brand CreationBrand DevelopmentBrand GuidelinesBrand IdentityBrand Strategy & PositioningPackaging Design Creating colorful competition for national brands. Creatology Brand CreationBrand DevelopmentBrand GuidelinesBrand IdentityBrand Strategy & PositioningPackaging Design Creating colourful competition for national brands. Our approach. Redefining the brand to create distinction at shelf was inspired by curiosity, imagination, and most importantly creativity. We delivered fun, […]
LEON
LEON Brand Assessment & InsightsBrand StrategyCreative RolloutPackaging DesignPhotography Leveraging B2C brand equities to win at shelf. Our approach. Leveraging well established LEON front of house brand equities, we created a roadmap to lead the way for a refreshed retail brand. Redefining the brands architecture and communication strategy allowed us to celebrate the brand’s restaurant heritage […]
Dignity Coconuts
Dignity Coconuts Brand IdentityBrand Strategy & PositioningBrand WorldDigital & Web DesignPackaging Design Raising awareness for inclusivity and social justice through brand design. https://media.thebrandcontrast.com/wp-content/uploads/2020/04/09132926/1147cecb-b721-4c92-ad9f-51c5e2db6a01.mp4 Our approach. Telling the brands unique story allowed us to bring Dignity’s local mission to life for broader awareness and distribution. The new brand identity reflects the hope that comes from opportunity, […]