Contrast and Foster + Baylis join to create a unified global design agency.
“Together, our design agency will create lasting impressions that better resonate with consumers.” Chicago, USA, 13 February 2024 –– In a strategic move set to redefine the future of brand design, award-winning Chicago-based brand design agency, Contrast is proud to announce the launch of a new global entity that combines over thirty years of expertise, […]
The Newest Logo Trend Is A Classic & For Good Reason
Why the ampersand is having a moment… The ampersand is back on the branding scene in a big way, used in logos, rebrands and creative communications. Its form is inviting and reassuring, shaped like a person sitting by a window with their arms wrapped around their knees for comfort. The symbol itself has been around […]
World Vegan Month Part 2
Welcome back. We’re CONTRAST and in our previous article we established that plant-based consumers are increasingly looking for sustainable, healthy, and nutritious foods to add to their diets. Let’s explore further where the future of plant-based is headed and how brands can stay ahead of the curve. Read on to find out more! A TIME […]
World Vegan Month
November is World Vegan Month and if you’re reading this, chances are you’ve spotted the growth in plant-based foods over the last few years. It’s been huge, with everyone from grocery stores, food brands and restaurants jumping on board the ‘plant-powered’ train. But what continues to drive it? And what else can we expect in […]
Going Viral
Forbes recently reported that 76% of social media users (4.1bn users globally) purchased something they saw on social media. Going viral is an aspiration for nearly any brand or business, but what happens next? You might plan for your next brand redesign sooner than you anticipated to keep up with this momentum. But how can […]
What can brands learn from Barbie about collaborations
Effectively using co-branding to build brand awareness Barbie has overtaken every part of our lives during the past couple of weeks. As consumers, we’re seeing endless Barbie commercials, social posts and news articles. Parents/carers are seeing Barbie themed parties and enough new Barbie toy iterations to fill the attic, basement and garage a full-sized Dream […]
Driving Purchase Intent with Consumers Through Empathy
Using empathy, marketers gain a new perspective and fresh ideas for marketing their products in an impactful way When it comes to building relationships and fostering trust with new and current consumers, understanding how your brand can demonstrate empathy is key. In the everchanging landscape of consumer choice, brands are finding that cultivating an environment […]
Build A Brand You Can Believe In
Minimize risk and spur growth with the right brand building tools Brands today face myriad challenges, from pandemics to inflation to supply chain disruption and all points in between. In addition, there’s a feeling of unease amongst consumers, and they are looking to brands for familiarity and comfort. So gone are the days when all you […]
Contrast Strengthens Account & Strategy Leadership Team
Contrast Adds Carrie Mapes as Director of Account & Strategy Brand design agency, Contrast, has named Carrie Mapes as Director of Account & Strategy. In this role she will specialize in strategic brand development, innovation, holistic package design and the development of meaningful consumer experiences to optimize our client’s brands and business. Mapes will help […]
Scents & Sensibility
Semiotics, Scent and Storytelling in Air Care and Beyond If you’ve ever walked past a stranger wearing an ex-lover’s perfume, you know that scent is our most powerful sense. The merest hint of something familiar can trigger a range of memories, stretching as far back as childhood. The reason for this is simple: there’s a […]
Meat, Meet Plants
It’s Prime Time for Alternative Protein. Meatless is now mainstream. ‘Plant-powered’ products are sprouting up on shelves at every turn. Even McDonald’s and KFC are giving vegan options the green light on their menus. But how rooted in reality is the plant-based craze? Are consumers really ready to scrap the surf ‘n’ turf and kick […]
Christmas In June
KeHe’s Annual Holiday Show In June, thousands of natural & organic, specialty and fresh industry leaders came together at Chicago’s McCormick Place to usher in the holiday buying season at the KeHE Holiday Show. CONTRAST was invited to this amazing show, filled with some of the best new and upcoming brands in the food industry. […]
